A buyers first impression is the only impression. Simple touches from staging open up a space and highlight its best qualities. Staging is a time for collaboration and showcasing the best of your home.
Photo Credit: IG @nantuckethome
Let’s dive into all things home staging.
When it comes to the staging point in the process of listing a home, many people question, is it worth it to hire a professional stager? What are the benefits? The answer to that first question is almost always YES! It is worth it. In a 2020 study conducted by the Real Estate Staging Association, out of a survey of 13,000 staged homes, over 85% of those homes sold 5-23% over their listing price. When you hire a professional stager you not only catch the buyers attention but you also stand out from the competition. A staged home can increase attention, decrease your time on the market and bring in more offers. A professional stager does not usually come in and stage the entire house. Instead, the stager works with the seller to highlight the homeowners current pieces and make their home shine in the best possible light.
Staging Tips From Parkway:
1. Declutter and keep it minimal and simple. 2. Depersonalize the room, remove all pictures of you and your family, including any personal items. 3. When it doubt hire a professional. A professional can help make small adjustments to your home or do a full stage, let them handle the heavy lifting.
Resources from The Community
Another great factor about staging is the ability to use local vendors, local artists, and local goods. In the town of Chico that is filled with an abundance of community there is also plenty of inspiration. Below Parkway has highlighted 4 local entrepreneurs that have pieces or goods that can help contribute to an excellent stage.
Photo Credit: @pulpprintshop | Prints by: @m_s_mercer_, @haleymathewesart, @mandecalhounart, @artbyreneeanne
Michael Mercer Photography
Michael Mercer is a local landscape, nature, and travel photographer with a perspective that instantly grabs your attention. He has been featured in many magazines and articles due to the beauty he is able to capture in his photography. Michael’s prints are a great addition to any stage if you are looking to capture a buyer’s attention, bring in color to a space, and add an extra touch of Chico.
Photo Credit: @theaddresschico
The Address for Home Interiors
The Address is a local furniture, home decor, and lifestyle accessory boutique located in Chico. Their motto is, “We believe you should surround yourself with things you love,” which is easy to do once you see their collections. From home decor, to furniture and wall decor this boutique is perfect for those statement pieces that draw a buyer in.
Photo Credit: @lindsey_kingphotography | Flowers: @northbloom / @lodesigns
North Bloom
This flower shop delivers Chico and Northern California flowers that are fresh and organic, and always have a clean look. When it comes to home staging, flowers are the perfect tool that not only add a pop of color to the space but they also freshen up the room.
Photo Credit: @poppyrosecandle
Poppy Rose Candle
This candle shop will have your home smelling amazing! Poppy Rose creates hand crafted candles and room sprays that are eco-friendly and cruelty-free. The names of each candle will put a smile on your face, and it helps that each candle looks pretty too. If you want to add a candle to your home staging, our Parkway agents recommend the candle named, “Chico, Is Close To Paradise.”
Virtual Staging
With it being the year of 2021, technology surrounds us allowing for more options and possibilities. When it comes to staging there is also the option of virtual staging. Virtual staging allows you to create images that can turn an empty house into a home. This is an alternative option and it does come at the fraction of the cost of physically staging a home. There are many different software platforms that allow you to virtually stage a home, as well as professionals who will do the task for you—just ask our Parkway agents about it, they know who to call! Below you can see two examples of the before and afters of virtual staging. Virtual Staging: Rei Ellis, Parkway Real Estate Co.
Photo Credit: @dogwoodstaginganddesignco
The point is simple. Staged homes appeal to more buyers. Staged homes sell quicker than homes that are not staged, and staged homes can sell at a higher price. We are an agency that is connected within in our community, we know the right people, and we want to know you. When it comes time for you to stage your home let Parkway help you find a stager that fits your price-point, style and needs and an agent that gets your home sold. #StagingWorks
“You never get a second chance to make a first impression.”
— Oscar Wilde
Examples of virtual staging…
New Listings
