The Current Trends In Real Estate Photography

NEW Listing: 127 Estates Drive, Chico, CA, 95928; Photo Credit: @clavtron

Professional photography is the basis of any successful Real Estate marketing campaign. Photography is a service that is in high demand due to the impact it can have when it comes to selling a home–such as selling it quickly at or above asking price. High quality photos provide that unique perspective listing agents want and the photos can draw buyers in for longer periods of time. Additionally, creative listing presentations with high quality content can boost your overall real estate brand.

Photo Credit: @homenthusiast

Professional real estate photography is crucial despite whatever marketing platform you might use. To keep up with the ever-changing industry and its many styles, here are some of the current photography trends in real estate and why we think they stand out.

3D Modeling

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The pandemic created a demand for showcasing homes in an innovative way. When physically being at the property was not an option, 3D Modeling came into play and provides a unique perspective. Through 3D Modeling you get to to see the layout of the home as if it were a doll house in front of you. It allows you to look in from the top to get an overall idea of the floorplan of the home. 3D Modeling is a great solution for showcasing homes when you cannot be on site and it gives the idea of the flow of the house in a way that just still photos cannot.

Picture Credit: @topproducerphotography

Professional Listing Photography

Picture Credit: @briantakespictures for @buildcom; designed by: @glennrushdesign, @thedesignrenegade, @alexmarshallstudios, and @erockenns

In real estate, a picture really is worth a thousand words, and the extra money for for high quality photos is a wise choice. Most buyers or investors do their real estate research online; whether that is through social media, web searches, platforms like Zillow or Redfin, or a specific agency’s website showcasing listings. The idea is to present your property in the best possible light. Your high quality images will boost your marketing campaign, gain more attention and clicks, and add an additional sense of value to your brand.

Aerial Photography

Aerial Photography is a great tool for showcasing homes that come with a large amount of acreage. Additionally, this is a great way to see the listed property at a birds eye view in order to get a general idea of the neighborhood and the surrounding homes.

Picture Credit: @homenthusiast

Mail-Out Flyers With QR Codes

Picture Credit: @clavtron

The use of QR codes has greatly increased as technology continues to advance. To familiarize everyone, a QR code is a small square printed onto menus, flyers, or brochures that you scan with your phone’s camera. Once you scan the code, your phone redirects you to the promoted website. QR codes in real estate have recently made an appearance. QR codes placed on mail-out flyers are paired with photographs of the listings; once you scan the code you are redirected to a website that can provide additional information on the home and features like virtual tours or 3D models.

Virtual Tours

643 Stilson Canyon Road; Photo Credit: @homenthusiast

Virtual tours are a new trend in the real estate industry. These tours can be filmed with or without an agent leading you through the house. This is a great tool for buyers looking to purchase homes in far-away areas, or to even just a get a clear idea of a home before touring it in person. Virtual tours are great sources of content for social media that capture engagement by viewers which means homes with virtual tours will have a higher viewership. There are many different styles for presenting virtual tour videos which can be a bonus when you’re working with unique properties and want to highlight their specific attributes.