Ashley Higginson is excited about returning to her hometown and having the opportunity to connect with past clients, and she is especially excited to build new relationships with future clients. Upon her return Ashley made the decision to be a part of Parkway Real Estate Co. Ashley is delighted with her association with Parkway as she believes it makes her a “hands on advocate” with “innovative resources.” She brings with her a wealth of knowledge that she has acquired over the past 15 years selling real estate both in Chico and the Bay Area. For the past five years, Ashley, her husband Jesse and their three boys, Chase, 7, Grayson, 5 and Crew, 1, lived in Walnut Creek where Ashley focused on being a mom while still managing to sell real estate and build relationships within the community. Ashley and Jesse have been together since high school, and she is quick to point out she could not do this without his support. He often puts out her open house signs, helps ready the houses for visitors, and watches the boys. She is equally excited about being back in Chico with her family and friends, both of which are very important to Ashley. She admits that juggling a career and raising a family has its challenges. Doing them both in the familiar and friendly community of her hometown, makes it all the better.

Ashley has a focused and determined approach to all of her real estate transactions. She really enjoys working with buyers and helping them find the home of their dreams. She understands how important a home purchase is and she is always willing to work with her clients until they find exactly what they are looking for. Ashley also understands that selling a home can be emotional as often times the home is full of joyful memories of time with family and friends. She understands that home purchases or sales can be stressful and they require her to apply a level headed approach and a degree of calmness. She credits her experience in Walnut Creek with enabling her to have a new vision, as well as an outside the box approach to all transactions. She speaks openly about making transactions joyful with simple touches like cookies to neighbors and a fresh pitcher of lemonade at open houses not merely on the kitchen counter, but as a lemonade stand out front to encourage people to stop by the open house.

Ashley understands that there is not one set approach for real estate transactions. What she can say is that all of her clients can expect a high level of service and confidence that their priorities are heard and understood. At the end of it all, it comes down to making sure that her clients feel represented and supported through the process of purchasing or listing their home.